PlayWoofMe started with a simple frustration: most toy brands design for the average-sized dog first, then shrink things down for small breeds as an afterthought — if they bother to think about them at all.

We didn't think that was fair. Every PlayWoofMe toy is made for dogs of every size — but we never treat small breeds as a footnote. From sizing to softness to grip, small dogs get the same level of thought as every other pup in the room.

So we started building a little universe of characters — starting with Waddlesworth and Trunksworth, with more joining the crew soon. Each one comes thoughtfully sized across the board, because a 6-pound Chihuahua and a 60-pound Lab both deserve a toy that actually fits.

We're a small, independent brand based in New York City — a city packed with dogs of every size imaginable. Whether your pup takes up the whole couch or fits in your tote bag, you're exactly who we built this for.